FLORIDA IS OUR PLAYGROUND.
GROWTH IS OUR BUSINESS.
YOUR BRAND DESERVES MORE THAN A SHELF. IT DESERVES A STRATEGY.
Launching a beverage brand is about more than making a great product.
It requires relationships, market knowledge, execution, and the right introductions.
HOWBS helps emerging brands navigate the journey from concept to consumer by providing the strategy, resources, and connections needed to grow.
WE DON'T JUST DISTRIBUTE BRANDS.
WE BUILD THEM.
Most great beverage ideas fail for one simple reason:
They never get the right support after the bottle is created.
HOWBS was built by hospitality people who understand what actually makes products succeed:
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Where consumers discover products
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What retailers are looking for
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How restaurants create demand
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How brands earn repeat purchases
We bring decades of industry experience and relationships to help brands launch smarter and grow faster.
STRATEGY & POSITIONING
Before entering the market, every brand needs a clear story.
We help refine:
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Brand positioning
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Target customers
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Market opportunities
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Launch strategy
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Pricing strategy
FULL LAUNCH CAPABILITIES
We Serve Florida’s Most Important Beverage Markets
FLORIDA MARKET ENTRY
Florida is one of the fastest-growing beverage markets in the country.
We help brands establish their foundation through:
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Restaurant placements
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Hospitality accounts
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Retail opportunities
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Consumer feedback
SALES & ACCOUNT
DEVELOPMENT
Getting a meeting is hard.
Getting repeat orders is harder.
Our relationships help brands connect with:
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Restaurants
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Bars
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Hotels
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Liquor retailers
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Specialty accounts
BRAND ACTIVATION
Products don't sell themselves.
We help create:
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Tastings
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Events
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Account education
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Consumer experiences
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Marketing opportunities
WHY FLORIDA?
THE PERFECT TEST MARKET FOR THE WORLD.
Florida is more than a state.
It is a launchpad.
With:
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135+ million annual visitors
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world-class hospitality
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rapidly growing cities
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diverse consumers
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international tourism
Florida gives brands the opportunity to test, learn, and scale.
OUR NETWORK
BECOMES YOUR NETWORK
When you partner with HOWBS, you gain access to relationships built over years.
Including:
✓ Restaurant operators
✓ Hospitality groups
✓ Retail partners
✓ Beverage professionals
✓ Brand ambassadors
✓ Market influencers
We open doors.
You bring the product.
WHO IS THIS FOR?
The HOWBS Brand Incubator is designed for:
Emerging Spirits Brands
Ready to enter the market.
International Brands
Looking for a U.S. launch partner.
Hospitality Brands
Wanting real-world placement.
Innovative Beverage Companies
Needing strategic growth support.
THE HOWBS DIFFERENCE.
MOST COMPANIES ASK:
"How many cases can you sell?"
WE ASK:
"How do we build a brand people want?"
Our goal isn't just distribution.
Our goal is creating brands that customers ask for.